Something that stays with you
Hi, I'm Gemma, the heart behind Eleuri. Let me take you back to where it all began.
The beginning
Eleuri was born out of a simple token of friendship — a wristband from a friend overseas who shared the same journey as me. It was a sentimental gift that I’ve cherished ever since. Not only does it remind me of that precious friendship, but it also reflects the resilience of our community — the strength, courage, and perseverance we all share.
And that reflection led me to ask myself a simple but powerful question:
"What if I can turn this into something beautiful and meaningful?"
About the "EMBRACE IT" tag
After naming the collection, I kept wondering how I could weave its meaning into the design in a way that felt personal. Nothing loud or overly symbolic, just something real. Something that feels like it’s speaking to us.
That’s when the phrase “Embrace it” kicked in.
Because embracing your highs is easy, but embracing your lows takes courage. And embracing all the in-betweens — the messy, confusing, beautiful parts — is what shapes your story. It’s what makes you human, what makes you strong.
So this little tag isn’t just part of the design. It’s my way of offering you a moment of grounding in the middle of everything life throws at you, and a message from me to all of us:
"Embrace what you’ve lived, what you’re living, and everything you’re becoming."
The idea behind the card
I know the HI&LO Collection carries a meaningful and deeply personal connection for the people who resonate with its message, so I kept thinking about how I could honor that connection in a way that felt just as personal. That's why I came up with the idea of featuring your chosen photo on the card. Because this collection isn’t just about jewelry. It’s about us, our journey, our highs and lows, and everything we have to embrace along the way.
For me, it's the best way of acknowledging your story and saying, “Hey, I see you, and I’m so proud that you’re here.”